Mac, Mac, Mac!

Just came across this quote by NVIDIA CEO Jen-Hsun Huang. I totally love the cockiness behind it and just had to share it:

Apple uses the best technology for their [computers]. Apple says to their customers: if you buy a computer from us you can be sure we have selected the best technology inside for you. That is their promise to consumers. Their promise to consumers isn't we've selected the best technology for you with the exception of what Intel allows us to use. That's not their promise. And that's why Apple uses the best technology where they want whenever they want. And that's why I'm all Apple! At home it's just Macs everywhere. It's NVIDIA's technology in all of them but I use Macs. My son has two Macs, my daughter has a Mac, there's an extra Mac just in case and my wife has a Mac. It's just Mac, Mac, Mac! Because I know it's got the best stuff inside.*

Aside of the cockiness, this is such a powerful statement about the Apple's marketing. What Mr. Huang is saying is that Apple simply provide the consumer with the best solution possible with no compromises made. Consequently, Apple simplify the decision making process for consumers by removing the issue of hardware from their considerations. This is so crucial because most consumers will not be proficient enough to make these considerations themselves. As a result, Apple provide consumers with what they really want - a computing platform tailored to their needs. Doing this naturally creates an impression that Apple respect their customers. And this is the approach to business that I respect the most.