Tuesday 2 October 2012

Blogging That Works



Blogging that works has five components:

1. Logic. Rock solid reasoning and supersonic argumentation. No room left for lost track. 

2. Clarity. Arguments built and developed until crystal clear. Anticipating what the reader knows and doesn’t know about the subject and responding accordingly. 

3. Length. Blog posts aren’t essays. 

4. Illustration. Visuals are an integral part of each post, perfected to the same extent as the writing. 

5. Aesthetics. Posts crafted with a sense of style: immaculate grammar and punctuation, rich vocabulary, bespoke artwork.