Tuesday 27 September 2011

How Will You Lead the Future?

Together with my mate Andy Shannon we shot this video as part of the promo campaign for the 2011 edition of TEDxRotterdam. The theme of the event is “Future Leadership” and is made exclusively for students. So to film the video we chose to go directly to those most interested, shooting at three different higher education institutions, and approaching over a hundred students for participation. It was hard work but mostly it was just good fun. 

If you could be a leader in any discipline, who would you be?

Every student we approached we asked one question: "If you could be a leader in any discipline, who would you be?” The point was to inspire the viewers by showing them those who were busy working towards their passions. We also wanted to stimulate awareness among the students about letting go of what other people expect them to do and acknoledging their true dreams, the things they had always wanted to do but were either too shy or too afraid of pursuing. We concluded the video with a direct challenge to the viewers to do the same, by asking a simple question: how will you lead the future? 

TEDxRotterdam: official website