Thursday 12 March 2009

iPhone OS 3.0

Just read the news about the new version of the iPhone OS - 3.0! This is so exciting that I just had to put this info over here!
The official artwork looking promising.

I am wondering, what sort of improvements will Apple's engineers add to this iteration? I am sure some of you already heard about the crazy iPhone OS omissions, such as the lack of copy & paste, video recording, text message forwarding and perhaps the lack of integrated inbox for all e-mail accounts. Are these issues finally going to be fixed? Time will tell but from the marketing point of view it would certainly not make sense for Apple to withhold from implementing these improvements. Not anymore.

Now, such additions are certainly going to get people talking. Sales are likely to go up. But these changes will not make the iPhone look much cooler. And in the end, this is what Apple want. With competitors stepping up to the challenge every day, it seems like being ‘the best iPod ever’ is no longer a guarantee for success.

What can we expect then? It is likely that there will be some major new features introduced. I cannot offer any specifics, but if it was me to lead Apple I probably would get into gaming with the device. Apple could potentially bring some game developers on board to work almost in-house on some new titles. This has already been done with Sega and their game Super Monkey Ball. The other area would definitely be business. Here I would probably introduce some sort of integration with iWork – the productivity suite by Apple.

These are my own thoughts only. No insider knowledge, or anything of that kind. All said from a perspective of a business student and a gadget enthusiast.

March 17th is when cards will be reviled.

Peace.