Thursday 28 February 2008

Integrain Technology - It's Alive!

I needed a break from all the market research I was doing for the business plan. So I created a logo for the company in stead. It is considerably different from the original idea, but I like it much better. I used Illustrator CS2 by Adobe – they make truly great products. Anyway, what do you think about the logo? How do you understand it? Thank you for your comments, much appreciated!


There are some more promotional materials I developed for the project, click here to see the wallpapers. What do you think?


Monday 25 February 2008

It's Spring Break - Time to Work!

It is the Spring Break here (Spring in February?), meaning that there are no classes! But that also means there are no other students… Well, I guess some quiet time can be just as much fun. I have a lot of work to be done actually, so I do not expect boredom to get in my way!

Four things on my to-do list

1. I will work on the business plan for The Third Annual Quad College & University Business Plan Challenge. This is the second stage of the competition, the third being the final. I am planning to start a software/hardware company – Integrain Technlogy – details coming soon (I must decide how much information to disclose – this is a serious idea!). I am going to do more research to assess what exactly my product has to be to satisfy the customers’ needs in the most profitable way. There is also a great deal of work left in terms of the technical specification of the product. 


Spring?

2. I am doing a part-time internship at a recently launched local microbrewery. I am helping the owners – Mika and Kira with marketing. While working with them I get to understand so much about running a business. I learnt about planning and raising start-up capital, managing customer relations and creating value for the customers. This week we are working on a new marking “stunt”. Mike is planning to launch a new beer but has two alternatives in mind and wants the customers to decide. So we came up with an idea of creating a presidential-election-eque campaign for the two options where customers will cast votes in a poll dubbed the “SELECTION 2008”. I will keep you posted. 

3. Apart from that I am putting a lot of effort to improve my language skills. I am working mostly on my Korean (it’s an incredible language), but also keep revising German. This week I will compile a list of all the Korean words and grammar that I have came across to make an easy reference point for the future. I also have a list of approx. 50 new and old-but-forgotten German verbs in their present, past and future forms that I will start studying this week. 

4. Finally, I bought some books from amazon.com and I want to read them all by the end of the semester. I started with “The Price” by Machiavelli, will proceed to The Art of War” by Sun-tzu and finish with “The Four Pillars of Investing” by William Bernstein. I love reading and these books seem like it is going to be a hell lot of an experience! I am looking forward to it!


Sunday 24 February 2008

Exchange Student in the US

At the moment I am studying in Lycoming College in Williamsport, Pennsylvania. This is truly a great place and I am enjoying myself so much! I came here as a result of the exchange programme between my university (University of Westminster) and the college. But what made me come here? I’ve heard this question a great number of times recently but will try to give a non-standarised answer – wanted to learn about America. Most of us watch American movies, listen to American music, use American brands. But how real is that image that we are buying into? I came here because I wanted to know. Don’t ask for the answer yet, but I can tell you – it’s coming!


PAtriotism

Any Weather is Pepsi Weather

It's About Time!

I have been waiting long for today. There have always been many things I had in mind that I wanted to share. So when I came across the idea of writing a blog it nearly made my brain crash. Millions of ideas started to demand publication at once, expressing their discontent with the years of suppression. Indeed, the time has come and I announce that today is the official start of my professional blog, the place where dreams are always up!